Tuesday, 6 September 2011

Exchanging services
It's important to have a good website and good local search engine results as a personal trainer.

However, as a new business, I didn’t have the money to pay for a web design company to redo my website or a SEO specialist to help my search results.

To overcome this, I decided to try exchanging services with a web design company.

I Googled web design companies in my local area and picked a few companies that I liked the look of and sent out a few emails. If you can find the name of the director and address the email to him you’ll get a better response compared to sending emails out to info@... Or enquiries@...

Here is an example of the email I sent out.

“Hi John,

Please allow me to introduce myself. My name’s Dominic, and I have recently started up a personal training and massage business. I have a website,, but I would like to improve the professional image of the website and add some more information.

As a new business I don’t have the resources to spend on a website but I would be more than happy to exchange services. I can offer individual personal training or group training for your business. If this is something you could be interested in please let me know.

I look forward to hearing from you soon.”

After the web design agency replied I met one of the directors for coffee and we discussed his goals, how many sessions his services are worth, location, times etc.

Have a look at my site at the moment - the new one is going to go live next week!

Exchanging services doesn’t just have to be with a web designer ....

Give it a go and see if it works. Have you tired anything like this before?


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