Tuesday, 1 March 2011

Delivering a marketing knockout

Isn’t it a great feeling when everything comes together with a client? I’ve been training someone new twice a week using some of the skills I picked up on the Outbox™ course I attended. We get along really well and she’s really enjoying the boxing – so much so that she asked me to help her get the right gloves, bags and wraps for her to use both in her own time and during our training.

Going on the Outbox course was really helpful in making the boxing sessions more fun and professional. Having the online videos is also a big help for referring back to teaching points and how Adam Booth and David Haye are coaching.

To try and make sure that I get more new clients – hopefully as nice as my new boxing client! – I’ve been hitting my marketing hard. And, just as I tell my clients to, I’ve been keeping a log to mark all the key points on what I have been doing every day to market myself and my company.

Over the last week I’ve made a few changes to my website to make it more visually appealing, I've contacted different groups on Facebook and have got in touch with a WeightWatchers® meeting to see if I can give a talk on health and fitness.

It really is like anything that you want to do – having set goals clearly written down really helps. I recommend all personal trainers begin keeping a log. We tell clients to write down their goals so we should practise what we preach!


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