After training and wearing them I have found some interesting benefits. Leaving aside how they feel and the physiological implications, they are fantastic conversation starters.
From wearing them, having a branded personal training T-shirt and business cards I have gained two clients from conversations started in a supermarket and pub. I’ve found that they make a statement; people ask you questions about them and why you’re wearing them. This then gives you an opportunity to make a sneaky sales pitch.
I explain to them the benefits and then ask them questions about what shoes they currently wear for their training/sports. After you have found out how active they are (or not!) it gives you a great opportunity to provide them with some information about how they can improve their training and how you can benefit them as a personal trainer.
I always try to make sure I ask open questions and, importantly, leave them with a way to contact me by giving them one of my business cards. If anyone else has any interesting ways to get a conversation with potential clients going then let me know!